Maxine Wells, founder of Intimate Apparel Samples graduated from the prestigious DeMontfort University with a degree in BA (Hons) Fashion and Contour. With creativity running through her veins, Maxine designed, pattern cut and sampled beautiful high end collections for her own label Maxine’s of London. Stockists included luxury boutiques such as Coco de Mer, Lulu and Lush, Glamorous Amorous and Dar Gitane, alongside being featured in Allure magazine and photographed by the world famous photographer Mario Testino.
During this time she continued to work on Intimate Apparel Samples developing body contouring collections for other lingerie or swimwear brands with her small team of pattern cutters and seamstresses. As this business flourished, with more orders than capacity, Maxine made the tough but wise decision to no longer take on orders for Maxine’s of London and instead focus fully on nurturing I A Samples and commit wholly to the wonderful brands on their books.
Maxine has a strong passion for independent designers and small niche labels, witnessing them putting their heart and soul into their business, turning their dreams into a reality. She is a firm believer in small businesses supporting one another to create a better (and more luxurious) future, whilst proudly flying the ‘Made in Britain’ flag.
When Maxine isn’t draping herself in sumptuous silk or swanning around tradeshows with other designers whilst sipping champagne (ok, maybe it isn’t always that glamorous!), you will find her rambling through a forest, ogling handmade arts and crafts in her favourite markets or attempting to haul herself up an indoor rock climbing wall.