Who is Intimate Apparel Samples?

Intimate Apparel Samples is an all-inclusive fashion contour atelier, specialising in the design, development & manufacture of lingerie, underwear, swimwear and athleisure for independant brands.

Our mission is to provide an efficient and enjoyable service for local and international intimate apparel and swimwear brands, realising their designs through the development of samples, tech packs and small production runs in our London based studio.

During the past decade of working with intimates and swimwear brands we have gained a good understanding of the complexities and hurdles that small fashion businesses face and continue to look at new ways of offering support to our clients by providing a wide range of services of which we continue to expand.

To ensure new and established designers have the most business success as possible, our founder Maxine, also offers 1-2-1 mentoring, enabling you to tap into over 13 years of industry and business knowledge.

To ensure the quality of our products and delivery of service exceeds the clients expectations we keep our team small and each new member undertakes dedicated in-house professional training.

Large factory minimums are a common issue for many small businesses, which is why we do not have MOQ’s for the tech pack development and production runs start as low as 10 units per style (mixed sizes).  

In addition to working with fashion labels such as Roland Mouret, Les Girls Les Boys, Janet Reger and The Underargument, we have also produced samples and costumes for TV and Film productions including the BBC The Apprentice, Sky and feature films such as Pride and Prejudice and Zombies. 

We believe having a successful brand and living your dreams should be available to everyone and we gladly work with new designers.  

At Intimate Apparel Samples we are passionate about developing a strong, harmonious working relationship with our clients and seeing our clients brands grow as we grow.

Please email us at enquiries@intimateapparelsamples.com for more information on any of our services. 

Meet Maxine

Maxine Wells, founder of Intimate Apparel Samples graduated from the prestigious DeMontfort University with a degree in BA (Hons) Fashion and Contour. With creativity running through her veins, Maxine designed, pattern cut and sampled beautiful high end collections for her own label Maxine’s of London. Stockists included luxury boutiques such as Coco de Mer, Lulu and Lush, Glamorous Amorous and Dar Gitane, alongside being featured in Allure magazine and photographed by the world famous photographer Mario Testino. During this time she continued to work on Intimate Apparel Samples developing body contouring collections for other lingerie or swimwear brands with her small team of pattern cutters and seamstresses. As this business flourished, with more orders than capacity, Maxine made the tough but wise decision to no longer take on orders for Maxine’s of London and instead focus fully on nurturing I A Samples and commit wholly to the wonderful brands on their books. Maxine has a strong passion for independent designers and small niche labels, witnessing them putting their heart and soul into their business, turning their dreams into a reality. She is a firm believer in small businesses supporting one another to create a better (and more luxurious) future, whilst proudly flying the ‘Made in Britain’ flag. When Maxine isn’t draping herself in sumptuous silk or swanning around tradeshows with other designers whilst sipping champagne (ok, maybe it isn’t always that glamorous!), you will find her rambling through a forest, ogling handmade arts and crafts in her favourite markets or attempting to haul herself up an indoor rock climbing wall.

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