About Us
We’re dedicated to building strong, harmonious relationships with our clients and helping their brands grow alongside ours.
Who We Are
At our core, Intimate Apparel Samples is committed to serving as a valuable resource for independent contour brands, offering a seamless and enjoyable experience. Located in our esteemed London-based studio, we specialise in bringing their unique designs to life through meticulous sample development, tech packs, and small production runs.
Throughout our extensive experience collaborating with lingerie and swimwear brands over the past decade, we have gained profound insights into the intricate complexities and challenges that often plague small fashion businesses. Our unwavering dedication drives us to continuously explore innovative solutions, aiming to provide incredible support to our cherished clients.
We also understand that many aspiring designers and start-up brands may be complete beginners, whether it be when it comes to working with factories or understanding the intricate processes and business aspects involved. That’s why we offer a comprehensive approach that begins with education and guidance in the form of technical courses, networking events, consultancy days and more. We believe it’s crucial for designers to have a solid understanding of the process, their business, and their finances before diving into production. We are here to help them transform their seed of an idea into a well-informed plan, equipping them with the knowledge and tools to navigate the industry confidently.
Our intentionally small team is devoted to maintaining impeccable quality control. Above all, we aspire to cultivate a warm and friendly environment, serving as a haven for productive work and meaningful client interactions.
We’ve also had the pleasure of producing samples and costumes for TV and film productions, including the BBC’s The Apprentice, Sky, and feature films like Pride and Prejudice and Zombies.
Meet Maxine
Our founder, Maxine Wells, is passionate about helping women succeed and provides 1-2-1 mentoring, drawing from over 15 years of industry and business experience.
Brand Culture
At Intimate Apparel Samples, we understand that entering the fashion industry as a start-up can be intimidating. We believe that everyone, with the right morals and work ethic, deserves a place in this industry. That’s why we strive to make aspiring designers feel welcome and supported through our networking events.
We are proud supporters of the slow fashion movement and are committed to making a positive change in the industry. Our goal is to bring your vision to life and help you achieve success in creating your brand. We foster strong relationships with our clients, growing together as their brands flourish. Join us in embracing diversity, championing sustainability, and empowering emerging designers to shape the future of fashion.
